E-nova
// 2021
Overview
Design of a digital ecosystem helping companies manage their IT fleet, access refurbished devices, and extend the lifecycle of their hardware.
Approach
The project involved designing a website and digital platform to present services, explain complex financial offers and support user understanding.
The main challenge was to create a clear and accessible experience for a technical and financial subject.
Missions
UX Design
UI Design
Interaction Design
Visual Design
Approach
The design approach focused on structuring a broad service offer into a clear and accessible user experience.
01
Research
Understanding the market of refurbished IT equipment and fleet management services.
02
Structuring
Clarifying the relationship between catalog, platform, and revaluation services.
03
UX Design
Designing a journey that guides users from discovery to action.
04
UI Design
Creating a visual language balancing tech credibility, accessibility and conversion.
Context & Objectives
The Challenge
Companies need practical solutions to equip teams, manage hardware, and reduce waste from obsolete devices.
Without a clear platform, these services can feel fragmented and difficult to understand.
Design objectives
– Present the offer clearly.
– Build trust around refurbished devices.
– Show the value of the fleet management platform.
– Explain the revaluation process.
– Support contact and conversion.
Website Structure
The experience was structured around three main pillars.
Catalog
A storefront presenting available hardware and equipment categories.
MDM
A dashboard helping clients monitor devices, users and operational status.
Advantages
Landing pages showcasing ecological and economical advantages.
About
Explaining the why and present the team.
Contact
Lead generation and conversion.
