Dewenson Partners
// 2021
Overview
Dewenson Partners is a financial consulting firm providing advisory services at the intersection of strategy, finance and technology.
Approach
The project involved creating both the visual identity and the digital platform presenting the firm’s expertise, leadership and investment activities.
The goal was to design a credible, modern and institutional digital presence aligned with the expectations of the financial sector.
Missions
Approach
The design process focused on translating the firm’s positioning into a strong and credible digital experience.
01
Research
Analysis of financial consulting websites and institutional positioning.
02
Brand Definition
Creation of a visual identity reflecting credibility, expertise and strategic thinking.
03
UX Structure
Design of a clear information architecture presenting services, leadership and insights.
04
UI Design
Development of a modern corporate interface aligned with financial industry standards.
Context & Objectives
The Challenge
Financial consulting firms must convey credibility, expertise and institutional authority through their digital presence.
The website acts as both a brand platform and a credibility tool for investors and partners.
Key Objectives
Website Structure
The platform was structured around the firm’s key pillars.
Approach
Presentation of the firm’s strategic vision.
Services
Overview of consulting expertise and capabilities.
Team
Leadership and professional experience.
Portfolio
Presentation of investment initiatives.
Insights
Strategic intelligence and thought leadership.
Interface Design
Corporate Interface
The interface design focuses on clarity and credibility through carefully crafted design principles.
Strong typography hierarchy
Editorial layout inspired by institutional publications.
Architectural imagery
Visual metaphor representing structure and stability.
Deep blue color palette
A reference to financial institutions and corporate authority.
